The Revolution Of The United States - 879 Words

Crowther’s responded to Dr. Strangelove in that way because of what was taking place at the time of the release. Life in the United States was chaotic and unpredictable. In the same year, 1964, that the movie was released several other major events took place. America had the war in Vietnam, civil rights movement, Cuban Missile Crisis, and China’s test of a nuclear bomb. Citizens of the United States lived in a state of fear that their capitalist system would be overthrown by a communist party. The country was filled with civil unrest and it was not coming to an end. During the time of the Cold War many American’s feared a nuclear strike. Both nations were building their arsenal of nuclear warheads so that they would be the strongest country. Many feared that if Russia won the war that Communism would spread through the country. It was no secret that there were already Americans who were fans of the system. Communism had already taken Russia and China at the time. The domino effect affected many Americans when it came to their fear of communism. They feared if one country fell to communism then they all would. They were also losing the war in Vietnam against a communist party. Americans are proud of their capitalist system and did not want to lose it. This is highlighted in the film as well. They opted to attack Russia before the Russian’s can attack them. American’s had planes armed with nuclear warheads so that they could attack at any moment. The assumed that war wasShow MoreRelatedThe Revolution Of The United States865 Words   |  4 Pagesto the United States. The progressives brought change through industries, social movements and the economy. The progressives, (as their name suggests) brought progress to America that forever changed the United States for the better. Without the progressives Americas change to more government involvement for the time being would never have happened thus showing the American people what is truly â€Å"American†. As the industrial age was booming and factories were abundant among the United StatesRead MoreThe Revolution Of The United States1297 Words   |  6 Pagesstated in the Constitution as well as stated by the philosopher John Locke, is the basis for the United States of America as we know it today. The notion that all humans were created equal and that all people are entitled to basic human rights came from the various experiences the colonists faced through the Revolution, which was a vital influence in the creation of the Constitution. The revolution was a key turning point in American history, it was when the American colonies rejected the idealsRead MoreThe Revolution Of The United States1150 Words   |  5 PagesPresident Jimmy Carter allowed the Shah to enter the United States for cancer treatments. Immediately, the revolutionaries demanded that the Shah be returned to Iran so he could stand trial for the human rights violations that he was accused of. When the Carter A dministration would not return the Shah, the revolutionaries were outraged and retaliated against the United States. On November 4, 1979, students who supported Ayatollah Khomeini and the revolution, known as the Muslim Student Followers of Imam’sRead MoreThe Revolution Of The United States Essay1835 Words   |  8 Pageswith its systems going up and down. In the same manner, every generation has had their technology revolution. Technology has had overpowering effects on the different lifestyles that people live, throughout human history. The most dramatic changes in America during growth was not just due to the invention of one thing . Most, people emphasize that the train was a major factor in the market revolution; although, the trains played a huge part in spreading the market from coast-to-coast; there canRead MoreThe Revolution Of The United States2051 Words   |  9 PagesJacksonian Revolution In the early 1800s, it was generally known that in order to vote, a person was required to have a â€Å"stake† in society, they either had to pay taxes or own so many acres of land. Voting rights varied throughout the colonies, for example, some colonies added restrictions due to the religious beliefs of the voters. Furthermore, under the United States Constitution the presidential electors were chosen by the state legislatures not by the people, as well, eligibility to vote forRead MoreThe Revolution Of The United States1479 Words   |  6 Pagespeople hoped for change. They put their trust in Andrew Jackson, hoping that Jackson would defend the rights of the common people and slave states. When Jackson was popular, some states changed their qualifications for voters to grant more white male suffrage. This usually excluded free blacks from voting, even though they were allowed under the original state constitutions. Political parties began holding nominating conventions, where the party members choose the party’s candidates instead of theRead MoreThe Revolution Of The United States1020 Words   |  5 Pageslost power, fuel, money and other essential in order to run a country. When a country is lacking resources, tension would more than likely increase. However, after the collapse, they became a special development within the Cuba for tourism. The revolution was designed against the ideas of tourism. Yet, tourism would create jobs and enable dollars to come into the country. However, it with the new interest within tourism and capitalism, that further open up ideas of race. It would reproduce certainRead MoreThe Revolution Of The United States939 Words   |  4 PagesThe whole story began in 1985, in the not too distant era, throughout the United States large-scale riots broke out, and a group of pregnant superhero abilities will assist the government suppressed the rebellion, these superheroes usually all have their ordinary identity, not their true selves, and they all have their own code. Headed is called Rorschach Walter Kovacs (Jackie Earle Haley ornaments), there s Dr. Manhattan Joe Osterman (Billy Crudup ornaments), ghost Sally Jupiter (Carla GuginoRead MoreThe Revolution Of The United States1064 Words   |  5 Pageswere not happy when Spanish mess with their right and religion. They did not like when only the elite had a say in Mexico, so they revolted. What they haven t satisfied with the government was being run, so they protest in the street after the revolution. There this underlying cause of the people uprising against the government when mistrust when individuals in power abuse their power over the people. It has been a pow er struggle of over what people of Mexico wanted and what Nation wanted. ThoughtRead MoreThe Revolution Of The United States891 Words   |  4 Pagesgave up with his plans for the land and was in need of money for his war with Britain, the U.S. received the bargain of all of the Louisiana Territory for 15 million dollars after months of inaction. Thomas Jefferson was a passionate supporter of state rights’ associating himself with the Republican Party. Jefferson intensely spoke against a strong federal government, due to his everlasting fear of tyranny. In late April of 1803 Jefferson is faced with a moral dilemma either choice he was to make

Christianity And Its Impact On America - 1577 Words

Christianity is a religion that has been around for about 2000 years. This religion is based on the birth, teachings, life and death of Jesus Christ. In the early first century, it started to expand from Palestine to the rest of the world. A movement that began with Jesus and twelve Apostles has grown to approximately two billion people worldwide. In America, this religion started from the arrival of Christopher Columbus. Until recently, the religion expanded all over the Americas and was followed by the largest majority of its people. Although Christianity was followed by a lot of people in the Americas, increasingly Christianity faces many challenges and problems, including declining attendance, rise in atheism, religious alternatives,†¦show more content†¦These surveys show that church leaders have a great challenge ahead of them in order to prevent people from leaving church. They have to be more effective and have to think of creative ways to retain people in the church es. Another challenge concerning the Millennials is that a lot of these young adults are growing up without attending church. The Barna group calls them the unchurched segment and report that this segment has increased in the last 10 years, from 44% to 52% (5 Reasons). This is a problem because it decreases the chances for new members to join the church. The majority of people that follows a specific religion learned about that religion in early childhood. Students of human behavior believe that â€Å"The most significant borrowing occurs in early childhood. Family is thus an important factor†¦Ã¢â‚¬  (Wuthnow 106). If the number of the unchurched segment continues to grow at this pace, in the next few decades, this will continue to be a major concern for church leaders across the Americas. It is a lot harder to try to reach those people that have never attended church or don’t come from a religious background than try to reach those that belong to a church or have been bro ught up in the faith. The increase in religious alternatives in the Americas presents another challenge to Christianity. This rise in the exposure to other faiths in the Americas is due largely to an increase in immigration, especially after World War II (Stott 72). People, emigrating from other

Epidemiology Of Childhood Obesity Health And Social Care Essay Free Essays

string(168) " utilizing the computing machine, and playing video games occupy a big per centum of kids ‘s leisure clip, which are act uponing their physical activity degrees\." This brings me to the Epidemiology of Childhood Obesity. One of the Major wellness jobs that plague the United States is Childhood fleshiness. Since the 1980 the sums of kids who have been considered fleshiness have been at an dismaying rise and the prevalence among kids under the age of 12 has more than doubled. We will write a custom essay sample on Epidemiology Of Childhood Obesity Health And Social Care Essay or any similar topic only for you Order Now â€Å" Harmonizing to the 1999-2002 National Health Association ( NHA ) study, 16 per centum of kids ages 6-19 old ages are overweight. The major population that seems to be plagued by childhood fleshiness are minority population. NHA found that African American and Mexican American striplings ages 12-19 were more likely to be overweight, A than non-Hispanic White adolescents.A The disparity of being overweight in the adolescences has been the major subscriber to a high hazard of developing high cholesterin, high blood pressure, respiratory complaints, orthopaedic jobs, depression and Type 2 Diabetes as a young person. One disease of peculiar concern is Type 2 Diabetes. Due to these addition in negative wellness behaviours The infirmary costs entirely associated with childhood fleshiness were estimated at $ 127 million during 1997-1999 ( in 2001 changeless U.S. dollars ) , up from $ 35 million during 1979-1981 † ( Department of Health and Human Services, 2010, p 1 ) The epidemiology triangle long-run effects of being an fleshy stripling is that there is a 70 % opportunity of them going overweight or corpulent grownups and 80 % if one or more parent in the place A is fleshy or corpulent. When fleshiness in childhood falls over into maturity, it increases the hazard of diabetes, high blood force per unit area, high cholesterin, asthma, arthritis, and a general hapless wellness position. In 2000, the entire cost of fleshiness for kids and grownups in the United States was estimated to be $ 117 billion where $ 61 billion are direct medical costs ( The World and I, 2006 ) . Childhood fleshiness has many finding factors.A The most outstanding factor that causes childhood fleshiness are A deficiency of physical activity, Unhealthy feeding, genetic sciences and societal factors, † socio-economic position, race/ethnicity, media and selling, and the physical environment are besides lending factors to child goon fleshiness. † ( Kumanyika, 2008 ) . In general, kids and striplings are eating more foodsA at fast nutrient eating houses than they are eating at place, imbibing more sugary drinks, and bite on more unhealthy nutrients like french friess and french friess often. This alteration is contributed to the American demand for Convenience. This is taking more people to devour speedy service or eating house repasts or to purchasing microwavable ready-to-eat, low cost, rapidly accessible repasts to fix at place. â€Å" The nutritionary composing of kids ‘s diets every bit good as the figure of Calories consumed is of involvement to find the consequence of nutrient ingestion on childhood fleshiness. In relation, part sizes increased between 1977 and 1996. Average part sizes increased for salty bites from 1.0 ounces to 1.6 ounces and for soft drinks from 12.2 ounces to 19.9 ounces. A Below shows the major alteration in nutrient parts, which has contributed to the major factors of fleshiness † ( Department of Health an d Human Services, 2010, p 1 ) A A A Figure 2: Proportion of Vegetable Helpings, 1999-2000 Figure 3: Proportion of Grain Servings, 1999-2000 Note: Children 2-19 old ages. Beginning: National Health and Nutrition Examination Survey, NCHS, CDC. Note: Children 2-19 old ages. Beginning: National Health and Nutrition Examination Survey, NCHS, CDC. A † Other surveies indicate that kids are non eating the recommended helpings of nutrients featured in the USDA nutrient pyramid and that there have been important alterations in the types of drinks that kids are devouring. i‚ ·A A A A A A A A Merely 21 per centum of immature people eat the recommended five or more helpings of fruits and veggies each twenty-four hours. As shown in figure 2, about half of all vegetable helpings are fried murphies. i‚ ·A A A A A A A A Percent entire energy from fat really decreased between 1965 and 1996 for kids, from 39 to 32 per centum for entire fat, and 15 to 12 per centum for concentrated fat. † i‚ ·A A A A A A A A In 1994-1996, adolescent misss and boys merely consumed 12 and 30 per centum, severally, of the Food Guide Pyramid ‘s helping recommendations for dairy ; and 18 and 14 per centum, severally, of the helping recommendations for fruit. † i‚ ·A A A A A A A A Soda ingestion increased radically in the early to mid-1990s. Thirty-two per centum of adolescent misss and 52 % of adolescent male childs consume three or more eight ounce helpings of soda per twenty-four hours. Soft drink ingestion for stripling male childs has about tripled, from seven to 22 ounces per twenty-four hours ( 1977-1978 to 1994 ) . Children every bit immature as seven months old are devouring sodium carbonate i‚ ·A A A A A A A A Milk ingestion has declined during the same period. In 1977-78, kids age 6-11 drank four times every bit much milk as any other drink. In 1994-1996 that decreased to 1.5 times every bit much milk as sugar sweetened drinks. In 1977-1978, striplings drank 1.5 times every bit much milk as any other drink and in 1996 they consumed twice every bit much sugar sweetened drinks as milk. Milk ingestion decreased for adolescent male childs and misss 37 and 30 % severally, between 1965, and 1996. † ( Department of Health and Human Services, 2010 ) . This research showsA thatA the lessening in existent physical activity and the addition in nutrient consumption is the major subscriber to childhood fleshiness. Physical activity tendency informations for kids are limited, but cross sectional informations indicates that one tierce of striplings are non having recommended degrees of centrist or vigorous activity, 10 % are wholly inactive, and physical activity degrees fall as stripling ‘s age ( Booth, Murphy, Phongsavan, Salmon A ; Timperio, 2007 ) . A A A A A A A A A Americans need for watching telecasting, utilizing the computing machine, and playing video games occupy a big per centum of kids ‘s leisure clip, which are act uponing their physical activity degrees. You read "Epidemiology Of Childhood Obesity Health And Social Care Essay" in category "Essay examples" â€Å" It is estimated that kids in the United States are passing 25 % of their waking hours watching telecasting and statistically, kids who watch the most hours of telecasting have the highest incidence of fleshiness ( Department of Health and Human Services, 2010, p1 ) . This tendency is evident and a major hazard factor to child goon fleshiness because while the sedentary activity of watching Television and picture games normally involves the composing of repasts high in fat. Along with the dietetic alterations that affects child goon fleshiness schools are besides lending to the job by diminishing the sum of free drama or physical activity that kids receive during school hours. There are merely a 3rd of American simple schools, allow kids to hold day-to-day physical instruction, and merely a 5th of the simple schools have extracurricular actives for the kids to take part in. â€Å" Daily registration in physical instruction categories among high school pupils decreased from 42 % in 1991 to 25 % in 1995, later increasing somewhat to 28 % in 2003 † ( Department of Health and Human Services, 2010, p 1 ) . â€Å" Experts have looked progressively to the physical environment as a driver in the rapid addition of fleshiness in the United States. In urban countries, infinite for out-of-door diversion can be scarce, forestalling kids from possessing a protected topographic point to play. Neighborhood offense, unattended Canis familiariss, or deficiency of street lighting may besides suppress kids from being able to walk safely out-of-doorss ; and busy traffic can hinder commuters from walking or bicycling to work as a agency of day-to-day exercising. Though few surveies are available on the direct effects of the physical environment on physical activity, there are marks of the possible for betterment, evidenced by Toronto ‘s 23 % addition in bike usage after the add-on of motorcycle lanes, and London ‘s pathway usage addition within the scope of 34-101 % ( depending on location ) as a consequence of improved lighting there has been less research on the relationship between the physical environment and physical activity for kids than for grownups ; nevertheless the findings for kids appear to be consistent with those of the grownup population. The per centum of trips to school that kids walked declined from 20 % in 1977 to 12 % in 2001. Because kids spend a significant sum of clip going to and from school, this may be an country in which to integrate and increase physical activity into kids ‘s day-to-day wonts † ( Department of Health and Human Services, 2010, p 1 ) Surveies suggest that parental nutrient penchants straight influence and form those of their kids. In a survey by Oliveria and co-workers, they reported that parents who ate diets high in concentrated fats besides had kids who ate diets high in concentrated fats ( Birch A ; Fisher, 1998 ) . â€Å" It is suspected that this observation is non simply due to the nutrients parents feed their kids, but instead due to the penchants kids develop through exposure to nutrients that their parents take to eat in their lives. Birch and Fisher postulate that exposure to fruits and veggies and nutrients high in energy, sugar and fat may play an of import function in set uping a hierarchy of nutrient penchants and choice in childs. Other surveies have showed that when parents eat fruits and veggies and they are readily available the penchants for kids to wantA such an point as a pick of bite are increased † ( Department of Health and Human Services, 2010, p1 ) Research workers besides indicate that the societal context in which a kid is introduced to or has experiences with nutrient is instrumental in determining nutrient penchants the feeding environment that a kid is involved in will find the feeding pattern the kid will do in his or her life-time ( Birch, 2006 ) . â€Å" For many kids, feeding is a societal event that frequently times occurs in the presence of parents, other grownups, older siblings and equals. Children typically observe the behaviours and penchants of others in their milieus. This becomes the function theoretical accounts. Children observation in unhealthy eating wonts and behaviours have brought a rise in childhood weight jobs † ( Department of Health and Human Services, 2010, p1 ) . â€Å" Several possible mechanisms have been proposed to explicate this phenomenon including the followers: i‚ ·A A A A A A A A Constraints on parent ‘s clip potentially contribute to kids ‘s weight jobs, as working parents likely rely more to a great extent than non-working parents on prepared, processed, and fast nutrients, which by and large have high Calorie, high fat, and low nutritionary content. i‚ ·A A A A A A A A Children left unsupervised after school may do hapless nutritionary picks and prosecute in more sedentary activities. i‚ ·A A A A A A A A Childcare suppliers may non offer as many chances for physical activity and may offer less alimentary nutrient options. i‚ ·A A A A A A A A Unsupervised kids may pass a great trade of clip indoors, possibly because of safety concerns, watching Television or playing video games instead than prosecuting in more active out-of-door chases. â€Å" ( Department of Health and Human Services, 2010 ) . In short, the recent societal and economic alterations in American society have encouraged unhealthy wonts of extra ingestion. â€Å" These alterations have [ influenced ] the nutrients available in the places, the grade of influence parents have when kids make nutrient choices and has led to additions in sedentary behaviours among young person † ( Department of Health and Human Services, 2010, p1 ) A Finally there has been a big argument over whether or non overexposure to nutrient advertisement has increased the incidence rates of childhood fleshiness. Although there has been a positive correlativity between â€Å" the hours of telecasting viewed, organic structure mass index, and fleshiness incidence has been documented, the exact mechanisms through which this occurs are still being investigated. It has been estimated that the mean kid presently views more than 40,000 commercials on telecasting each twelvemonth, a crisp addition from 20,000 in the seventiess † ( Department of Health and Human Services, 2010, p1 ) . Furthermore, an â€Å" accrued organic structure of research reveals that more than 50 per centum of telecasting advertizements directed at kids promote nutrients and drinks such as confect, convenience nutrients, bite nutrients, sugar sweetened drinks and sweetened breakfast cereals that are high in Calories and fat and low in fibre and alimentary densenes s. The statistics on nutrient advertisement to kids indicate that: i‚ ·A A A A A A A A Annual gross revenues of nutrients and drinks to immature consumers exceeded $ 27 billion in 2002. i‚ ·A A A A A A A A Food and drink advertizers jointly spend $ 10 to $ 12 billion yearly to make kids and young person: more than $ 1 billion is spent on media publicizing to kids ( chiefly on telecasting ) ; more than $ 4.5 billion is spent on youth-targeted public dealingss ; and $ 3 billion is spent on packaging designed for kids. i‚ ·A A A A A A A A Fast nutrient mercantile establishments spend $ 3 billion in telecasting ads targeted to kids † ( Department of Health and Human Services, 2010, p1 ) . Available research shows that there are a figure of root causes of fleshiness in kids. Choosing one or two chief causes or indispensable factors is following to impossible given the current information because the possible influences of fleshiness have many interlacing factors. There are big spreads in cognition and research, which is restricting the ability to nail a peculiar cause and find the most effectual ways to battle childhood obesity. â€Å" Another research spread stems from deficiency of a perspective longitudinal survey that links dietetic and other behaviour forms to development of fleshiness. Another complication of current informations is that there is a demand for more precise and dependable steps of dietetic consumption and activity degrees, as single callback of events and diet are non the most reliable beginnings for information † ( Department of Health and Human Services, 2010, p1 ) . When believing approximately early bar of fleshiness, it is indispensable that more is understood about how genetic sciences is involved and how the cistrons are triggered or respond to environmental alterations and stimulation. â€Å" Research is merely get downing to explicate how gustatory sensation penchants develop, their biochemical underpinnings and how this information may be utile in controling childhood weight addition † ( Department of Health and Human Services, 2010, p 1 ) . Primary bar is non an option for many kids who are already fleshy. Research on successful intercessions for kids who are fleshy or at hazard of going corpulence is highly of import to cut down efficaciously childhood fleshiness in this state ( Maternal and Child Health Library, 2008 ) . Generally, research has merely begun to rub the surface in clarifying the causes of fleshiness in kids. Filling in the cognition spread will take clip, as implementing some of the survey designs that will outdo light the complex interactions are clip devouring and dearly-won. However, the basicss are clear, to remain healthy, eat a balanced diet and give equal clip to physical activity ( Department of Health and Human Services, 2010 ) . This will assist epidemiologists and maintain down the cost of going healthy. How to cite Epidemiology Of Childhood Obesity Health And Social Care Essay, Essay examples

Segmentation and Targeting for Canada and Mexico- myassignmenthelp

Question: Discuss about theSegmentation and Targeting for Canada and Mexico. Answer: Market Segmentation Variables The marketing concept market segmentation refers to the process of dividing a consumer business market into different groups based on certain shared characteristics. There is a no single way to segment a market and this section shall elaborate how Chobani can be divided into different market segments. Geographic Segmentation Geographic segmentation is done using spatial location to segment the market for different geographical units such as states, regions and cities. Chobani is headquartered in the United States and it has grown internationally in Australia, UK, Canada and Mexico. The product was launched in New South Wales, Australia in 2011 as sponsored by Lloyd, Shehab and Ron (Hicks, 2012). The product was also launched in Canada but was soon withdrawn from the market as there was no long term milk supply. In UK Chobani was launched in 2012 in 200 Tesco stores (Astley, 2012). The product was launched in Mexico in 2016 (Shoup, 2016). These evidences determine that the brand is sold in semi-urban and urban areas in the local as well as international regions. The metropolitan cities sell the products as there are majority of middle to upper level income consumers in those regions (Jayaswal Jewkes, 2016). Demographic Segmentation Demographic segmentation refers to the market segmentation that divides the consumer group on the basis of age, gender, income group, education level and others. Chobani sells low-fat yogurt for adults and children. Usually, the age group 20 to 40 are young professionals with limited time. These people also have an intention to lead a healthier lifestyle. The product is designed for all age groups of men, women and children with a wide variety of flavours and packaging. Low-fat yogurt is usually preferred by women and the product is consumed more by them than the male population. The product is affordable by the middle and upper income level consumers (Chobani.com, 2013). The product is available in different sizes that are suitable for individual as well as family. The individual can consume a single 5.3 oz.cup while the pack of four is suitable for a larger family size. Usually, the graduate and higher levels of educated demographic group consume the product as they are aware of th e freshness, quality, and health factor of the product (Meijer.com, 2017). Psychographic Segmentation Psychographic segmentation is the one in which people use lifestyles, interests, values, attitudes and activities to define a market segment. Chobani yogurt is suitable for the business class and students who have a busy working schedule. The consumers who have an elite social class are more inclined towards buying Chobani. The personality of consumers is health conscious and hardworking. Behavioural Segmentation The behavioural segmentation refers to the segment groups who display specific behavioural patterns when making purchase decisions and adapt marketing approach to specific groups. The main consumer group of Chobani yogurt have an enthusiastic and grateful attitude towards the product. As a wide variety of flavours such as strawberry, blueberry, coconut and multiple others are available, the people have a higher intention to purchase the product. These consumers regularly consume the product. As the product is available online, the usage rate is higher (Chobani.com, 2013). Profile of the Market Segment Chobani yogurt is targeted towards females who wish to consume healthier products while satisfying their cravings for something delicious among young consumers. The target segment is the females who are into work or shopping. These women prefer a high quality snack at best prices due to their price sensitivity. As it a quick snack, it can be taken away while travelling. This segment is targeted as they are unwilling to pay a higher price for a quick snack. Further, the women who have an intention of consuming high quality and low-fat product shall consume the brand as there is a range of products available for lower calorie. The women belonging to higher middle class to high class are targeted as they have greater consciousness towards their calorie intake and overall health. Also, the millennial who are interested in optimizing their current health lifestyle for preventing decline in the future are targeted. A campaign Love this Life was conducted in 2015 featuring young lesbian cou ple in bed that supports bisexual, homosexual and transgender. They highlight the authentic moments in life thereby making better food for people. The brand celebrates diversity and targets every individual by promoting inclusiveness and diversity irrespective of their sexual orientation (Chobani.com, 2013). Market Targeting Strategies The target marketing strategy is a strategy that involves a selection of potential customers by designing a specific campaign or advertisements for each segment. There are four different target marketing strategies: Undifferentiated or Mass marketing, Differentiated or Segmented Marketing, Concentrated or Niche marketing and Micromarketing (Venter, Wright Dibb, 2015). These marketing strategies target a broader to a narrow segment in the order it has been stated above. At the time of introduction, the Greek yogurt Chobani was only stocked in supermarkets and was considered a niche market. Gradually, they used social media strategies and tactics for mass marketing. These yogurts were sold at ethnic and specialty supermarkets to attract semi-urban and urban consumers. The brand currently practices differentiated or segmented marketing strategy in which the company creates campaigns for appealing at least two target groups. For example, in case of the campaign Love this Life, the brand targets homosexual, bisexual and transgender (Wong, 2016). Also, in its advertisements and campaigns for low-fat yogurts, the women choosing or that might adapt to a healthier lifestyle are targeted. The brand offers a range of Simply 100 that has lesser calories and available in different flavours like peach, blueberry, pineapple and multiple others (Chobani.com, 2013). References Astley, M. (2012).Chobani sets its sights on UK Greek yogurt market domination.DairyReporter.com. Retrieved 2 October 2017, from https://www.dairyreporter.com/Markets/Chobani-sets-its-sights-on-UK-Greek-yogurt-market-domination Hicks, R. (2012).Chobani expands in Australia - Mumbrella.Mumbrella. Retrieved 2 October 2017, from https://mumbrella.com.au/chobani-expands-in-australia-75878 Meijer.com. (2017).Chobani Pineapple on the Bottom Low-Fat Greek Yogurt 4 Pack | Meijer.com.Meijer.com. Retrieved 2 October 2017, from https://www.meijer.com/product/grocery/dairy/yogurt/greek-yogurt/chobani-greek-ygt-2-fob-pineapple-453-oz/t1/t1-865/t2/t2-9974/t3/t3-218/t4/t4-562/81829001285.uts Shoup, M. (2016).Chobani launches in Mexico, marking first international export deal.DairyReporter.com. Retrieved 2 October 2017, from https://www.dairyreporter.com/Markets/Chobani-launches-in-Mexico-marking-first-international-export-deal Wong, C. (2016).Chobani Debuts Stunning -- And Sexy -- Lesbian-Themed Commercial.Huffington Post India. Retrieved 2 October 2017, from https://www.huffingtonpost.in/entry/chobani-debuts-stunning-and-sexy-lesbian-themed-commercial_us_557a0751e4b054f2de28f971 Venter, P., Wright, A., Dibb, S. (2015). Performing market segmentation: a performative perspective.Journal of Marketing Management,31(1-2), 62-83. Jayaswal, S., Jewkes, E. M. (2016). Price and lead time differentiation, capacity strategy and market competition.International Journal of Production Research,54(9), 2791-2806. Chobani.com. (2013).Chobani.Chobani Yogurt. Retrieved 2 October 2017, from https://www.chobani.com/blog/2013/12/chobani-introduces-chobani-simply-100-greek-yogurt/