Paraphrasing and Summarizing Essay

Is there a difference between paraphrasing and summarizing? What is it? How do you know when it is most appropriate to use one or the other in an academic paper? In academic writing there are many do not’s to refrain from in writing academically. Two of the do not’s that relates to paraphrasing and summarizing are * Do not copy from other people’s work * Do not simply copy words and phrases from the question paper; try to use your own words at all times by paraphrasing the question. These points explain there is a difference between paraphrasing and summarizing. Paraphrasing is selecting the author or writer works and referencing the ideas that are used. As well as using your own words in a length that will capture the audience attention. Summarizing is related to your ideas and thoughts of what the writer or author discuss. Plotnick (2012),†Paraphrase and summary are indispensable tools in essay writing because they allow you to include other people’s ideas without cluttering up your essay with quotations. They help you take greater control of your essay. Consider relying on either tool when an idea from one of your sources is important to your essay but the wording is not. You should be guided in your choice of which tool to use by considerations of space. But above all, think about how much of the detail from your source is relevant to your argument. If all your reader needs to know is the bare bones, then summarize. Ultimately, be sure not to rely too heavily on either paraphrase or summary. Your ideas are what matter most. Allow yourself the space to develop those ideas. † (para. How do I paraphrase? ).

Business Environment. Understanding the Organisational Purposes of Business

Introduction In this assignment I am going to identify the purposes of different types of organisations, describe the extent to which an organisation meets the objectives of different stakeholders and explain the responsibilities of an organisation and strategies employed to meet them. I am also going to give examples based on my own personal experience. Identify the purposes of different types of organisation Business organisations can be divided mainly into two sectors. The private sector, which is formed by sole traders, partnerships, companies and franchises. The sole trader is the most popular form of business ownership. This kind of business is managed by only one individual who puts all of his savings and his time into making it a success. He is his own boss but it also has a negative aspect which is that he has to deal with a lot of responsibilities. For example window cleaning, plumbing. Partnerships can have between two and twenty partners. There can be exceptions for some forms of partnerships such as big accountancy firms whose partners also enjoy limited liability. This means that they can only loose the amount of money that they have invested even if the business goes bankrupt. E. g. vets, solicitors. Companies are owned by shareholders who choose Directors to give direction to the business. The Chief Executive has the responsibility of making the most important decisions. Specialist Managers will be appointed to run the company on behalf of the Board. Shareholders put funds into the company by buying shares. Every company must register with the Registrar of Companies, and must have an official address. Private companies have Ltd after their name. They are normally smaller than public companies. Shares in a private company can only be bought and sold with permission of the Board of Directors. Franchises are businesses in which someone gets formal permission given by a company to sell its goods or services in a particular area. The business policies have to be the same in every establishment. The franchise pays a sum of money as capital and the franchisor is responsible of the equipment. The first one must buy a certain amount of supplies from the econd in order to make sure that the quality of the product is the same as the original. This together with a percentage of the profits of the business goes to the franchisor. The advantages of Franchises are that they have a well-known name. For example McDonalds. The main aim of all of these private organisations is to make a profit. Other goals consist on having a good customer service, gaining a good reputation, offering quality product s, etc. Even when they do charity events these organisations earn a profit on the long run because of the positive publicity they obtain. This will make them increase their number of customers and make them look more competitive towards their rivals. The public sector is made up of central government, local government and businesses that are owned by government. A Public Limited Company has its shares traded on the Stock Exchange, which can make it win a large sum of money in a very short period of time. On the contrary the original shareholders could lose the control of the business if large quantities of shares are bought as part of a takeover. To create a Public Limited Company the directors must apply to the Stock Exchange Council, which will check the accounts. Non- Profit organisations receive donations or funds from groups or governments. All the money they earn from selling goods, which have usually been donated by the public, goes straight back into the organisation to improve the quality of their service. The aim of the public sector is not to generate a profit but also not to waste money just to generate enough to be able to continue with their community services. Describe the extent to which an organisation meets the objectives of different stakeholders A stakeholder is a person, group or organisation that has a direct or indirect stake in an organisation because it can affect or be affected by the organisations actions, objectives and policies. The following are different types of stakeholders which you could find in the private sector. Owners or shareholders who want the business to be a success because they have invested their own capital and expect to gain a profit out of it. An organisation has legal and moral obligations to its owners being the most important one to try and ensure that they receive an adequate return on their investment. Employees are a vital part of any organisation. In order for a business to succeed it needs to offer a nice working atmosphere and pay good wages to their employees to keep them motivated at the workplace. One way to achieve this is by implanting performance related bonuses which are usually related to the success of the business as a whole. In this case both parties will be satisfied with the end result. Unions. Their goal is to better the employees work conditions by trying to increase wages and secure jobs. Managers usually have a fluent verbal communication with the union’s spokesperson to avoid any conflicts that could occur if their demands are not materialised even if not completely in some way. Customers. A business has to know how to fulfil their customers’ needs which includes offering quality products at a reasonable price, that the goods they have gone to purchase are available because otherwise they will go to the competition to get them and that they receive good customer care. All of these factors will make the organisation have a fixed clientele because they will come back if the experience has been good and it will also make it gain customers thanks to the word of mouth recommendations. All of the above are primary stakeholders as they have some direct interest or stake in the organisation. Secondary stakeholders are public or special interest groups that do not have a direct stake in the organisation but are still affected by its operations. Some examples could be the local, state, and federal government, trade and industry groups, media, competitors, etc. Explain the responsibilities of an organisation and strategies employed to meet them Organisations not only have moral and ethical responsibilities towards a range of stakeholders but also towards the wider community. The term Corporate Social Responsibility (CSR) refers to the responsibilities that modern business organisations have to create a healthy and prosperous society. They also have legal responsibilities which include consumer and product laws, environment laws and employment laws. These laws obligate the organisation to create new jobs, reduce contamination by for example using plastic bags that can be recycled, etc. nd at the same time they are doing something good for the community. Corporate Social Responsibility involves making sure that the organisations goods and services meet the customers’ demands and are provided in a fair way and also that they are involved in relevant sponsorship and humanitarian activities to help social development. Normally there are e ight main types of strategies in which an organisation can be involved with at any time: Growth involves the expansion of a business, its markets, products, size, etc. For an organisation to grow it needs to find up and coming markets where they will be able to make a profit. Stability involves a consolidation strategy for the organisation. There must be set guidelines so that the business can keep on working efficiently even if changes occur. Profitability. Gaining a profit is essential for nearly every organisation especially for the private sector where shareholders have a lot of influence. Efficiency consists on using the means the organisation has in the right way. It is an important strategy for public sector service organisations to demonstrate that the taxpayer’s money has been used properly. Market leadership strategies are about being the best in your market. The market leader can obtain cheaper stock because they buy larger amounts of it. Survival. In such a competitive business environment survival is the key to be able to continue advancing. Merger and acquisition makes the organisations benefit from the advantages of integration by for example gaining new customers. Globalisation strategies involve expanding internationally to countries where normally the cost of production is lower and this will make them gain a larger profit. Based on my personal experience in the private sector in which I have worked for McDonalds and for El Corte Ingles I have observed several differences. On the one hand, McDonalds which is a franchise, pays the minimum wage and their clientele is formed by the working class. On the other hand, El Corte Ingles, which is the first distribution group of Spain in the sales volume sector and is formed by eighty department stores all over the Spanish territory. The wages are higher than in McDonalds and the products they offer are usually select. For this reason customers range from middle to upper class. Both are commercial organisations which means that their income must be bigger than their expenses. Conclusion In conclusion I have learnt that for an organisation to be successful it needs to adapt to the current situation and has to develop new strategies to be able to compete with rivals. Offering quality products at a reasonable price will make customers buy more which will activate the economy and the organisation will still gain a profit. References The Times 100 Business case studies. Revision theory – Strategy theory. www. businesscasestudies. co. uk VCE IT Lecture Notes – Organisational goals. www. vceit. com :

Tesla motors

The focus of this communications plan is Teasel's Toronto debut. While creating awareness or changing attitudes are important for Teasel's success in the high-end electric performance car market, the company's success is ultimately measured by its sales figures. Sales are a more concrete way of measuring the effectiveness of communication efforts. For this reason the objective is as follows: Create 30 sales by the December 2010 debut of Taste Motors in Toronto.STRATEGY Two approaches to selling high-end automobiles High-service is another draw for luxury re most effective: exclusivity and service. And performance automobiles. BMW offers training courses to those who purchase its Exclusivity is commonly cited as a way to more expensive cars. 3 Ferreira offers custom generate hype for luxury and performance paint colors and free gear. Taste Motors Inc. Automobiles. According to Catchall Kelly, feature uses the high-service approach by sending its writer, Toronto Star, the new Lexus Lea f's mobile service units to make house calls to â€Å"looming rarity [is what] makes the ALFA such a maintain vehicles. 4 hot commodity' for a car priced at $375,000.In an era with limited luxury goods sales, a Another example of the use of exclusivity personal sales process is more important than can be seen in the case of Ferrier's Mezzo. Ever. 5 This is why the strategy that will be used Building up to the release of Ferrier's Mezzo, an will foster close customer-seller relationships. Enormous amount of buzz was generated from Another strategy used by many organizations the vehicle's limited distribution. The Mezzo was in a recessionary luxury goods market is offered to only 400 people worldwide, people targeting extremely wealthy consumers who ho previously purchased a Ferreira OFF and are always willing to spend on expensive items. Ferreira OFF. 2 The result was a media frenzy.The For Taste these people can be seen as a core car's exclusivity made reviewers excited about audie nce as well as key influences. The rare chance at a test drive. Few Taste vehicles have been available to For these reasons, the primary strategy Toronto reviewers so there is likely a sense of will be to use exclusivity to generate anticipation for the company's products. Taste hype and therefore sales leads for Taste will use scarcity to drive sales and hype in a icicles. Similar way. Http:,'/'. NP. N. r;. N'. Thetas. Com/wheels/a elm 8540– new-375-000- Lexus- likely-to- become- instant-classic 2 http://www. Seriousness. Com/cars/top-Ferreira-Mezzo. Tm http://www. BMW. Com/ http://www. Testators. Com/about http://blobs. Bent. Mom/Bennett NP=712 TACTICS ; Exclusive vehicle test drives for key people and media at GTAG race track or closed course in the Fall with Jay Leno ; Interviews w/ celebrity owners of Taste vehicles (egg. Jay Leno, Chris Bosh) ; Swag/Apparel -Leather Jackets, watches for auto Journalists and PIP attendees (use Ross promo with Role/Harry Rosen) ; Exclusiv e PIP Toronto cocktail party / art show, with the Taste Roadster as art – in boutique store, set up to mimic a gallery ; Provide attendees first opportunity to book an appointment, order or test drive ; Tours of showroom/boutique store. Media, auto aficionados, invite only ; Newsletter in advance targeting key audiences ; Info packages ; Advertising through news media (egg.Globe and Mail Taste exclusive in the Wheels section) ; Media kit for launch event ; Partner with Honda Indy Toronto July 16- 18 2010 to provide showcase for vehicle, Media kit for media track day at Toronto Motivators Park in Cayuga, ON with PR team on-site to field inquiries ; Associated interviews and photos can be ; Social media tactics including news release, website/Trinitrotoluene/Faceable utilized through online campaign AUDIENCES This communications plan has various key audiences. The audiences were selected for their influence on other people as well as their interest in and ability to afford a pe rformance electric car. All of the segments listed appreciate appeals to exclusivity. Corporate Executives Based in Eastern CanadaWho they are: ; Live and work in Toronto or Montreal ; Earn over $250,000 annually ; Canada's â€Å"Top 40 Under 40† ; Often in the technology sector ; Show you are ahead of the curve; go green by driving a Taste Roadster ; Taste Motors' cars blend style, acceleration, and handling with advanced technologies that make them the quickest and the most energy-efficient cars on the planet. Tesla Motors Andrew Martin COMM 336 Informative Paper 4/4/2013 Tesla Motors Tesla Motors is a car company that designs, manufactures and sells electric vehicles. This public company was founded in 2003 by Ian Wright, JB Straubel, Marc Tarpenning, Martin Eberhard and most notably Elon Musk. Its headquarters is located in Palo Alto, California, with its main production plant in Fremont, California. The company was named after Nikola Tesla, a renowned electrical engineer and physicist. Its goal is to increase the number of EV’s (Electric Vehicles) available to the market to help make it more mainstream.Currently, Tesla motors have produced two models, the Tesla Roadster and the Model S, and has unveiled a third, the Model X. In the Future, the company plans to produce family-sized minivans, electric SUV crossovers, and electric fleet vans for municipal governments. Other business includes collaborations with other companies such as Toyota, Mercedes, Daimler, Freightliner Trucks and Panasonic. Although the company has earned much success, it has hit its share of bumps along the way such as lawsuits, recalls and founder disputes.The company began when two teams wanted to start an electric car company and since their goals were similar, they joined forces to better their chances of success. The most famous of these entrepreneurs, and one of the most important and iconic figures to the company, is Elon Musk. His success began with his first company Zip2, which was bought out by Compaq for $304 million. Then he co-founded what eventually became PayPal, which was bought out for $1. 5 billion by Ebay.Elon co-founded a third company named SpaceX in 2002 where he is currently the CEO and CTO. SpaceX is a shipping company, in that it ships cargo with huge Falcon 9 rockets into space, supplying NASA’s cargo to the International Space Station. This leads us to his co-founding of Tesla Motors, where he oversaw the company’s first car, the Tesla Roadster and eventually took the position of CEO. Tesla Motors is not the first car company to produce pure EVs. In fact, EVs have been around since the 1800’s and outnumbered combustion engine vehicles.Since then, combustion cars held the market and EVs were for the most part out of the automobile scene until the 1900s. GM and several other car companies produced experimental EV’s in limited numbers but their motives were self serving, including fulfilling government emission mandates. GM’s EV1 was leased only and were crushed after the lease was up 3 years later. EV’s first found a foothold in the auto market with the introduction of the hybrids. Toyota’s Prius was the first mass-produced hybrid gasoline electric car, which was introduced to the global market in 2001.To date, the Prius has sold over 2. 5 million cars worldwide and is the world’s best selling hybrid. Since then, many other companies have produced their own versions of hybrids such as the Chevy Vol t, and the Nissan Leaf, the world’s top selling EV. From the start, the Tesla Motor company has had a strategy for entering the market as an EV auto maker. It is difficult enough to start a new car company without a long built reputation, but to enter a new and uncharted market is bold and very risky.To do this, Tesla first would build a sports car with low production numbers in order to prove their technology. Next, they would shift do to luxury models that are more affordable and their last step is to build affordable EVs to compete with economy cars already on the market. In 2008, Tesla Motors started selling its first EV, the Tesla Roadster, which was just a Lotus Elise with a Tesla electric drive system. It was designed to compete with other sports cars in its price range.Not only was it Tesla Motors first production vehicle, it was the first highway-capable all-electric vehicle in serial production for sale in the US, and the first production car to use lithium-ion batt eries, allowing it also to be the first all-electric car to have a range greater than 200 miles per charge. Its 288HP electric engine allows it to accelerate 0-60 in just 3. 7 seconds. This power has allowed it to win the Monet Carlo Alternative Energy Rally and the Federation Inernationale di I’Automobile. The EPA rates the Roadsters range at 244 miles but at 25mph, it can accomplish 300 miles, the urrent distance record for a production EV. Production ceased in 2012 and over 2,250 Roadsters have been sold worldwide. Tesla’s next move was to build a more practical 4 door sedan for a broader market. These would be built at the Tesla Factory in Fremont, California. Unlike the Tesla Roadster, the entire car would be built at the factory rather than just putting a motor in an existing car. The Model S is the first production car to come out of the newly purchased factory and deliveries began in June of 2012. Three packages are available, with the Performance package boast ing 420 hp and an EPA range of 265 miles.Although the car weighs over 2 tons, its low center of gravity allows for excellent handling and because it’s driven by an electric motor with no gear box, it can still accelerate from 0 to 60 mph in 4. 4 seconds. Another difference of the Model S over the Roadster is its charging ability. An optional supercharger can add 150 miles of range in just 30 minutes and can fully charge the cars battery in just one hour. Tesla is adding Supercharging stations across the country and is free to use for Tesla owners. These Supercharging stations are solar powered and any extra power is fed back into the grid.From a normal 110V/12A outlet, one our adds 5 miles of range and from a 220V/40A oulet, one our adds 31 miles of range. The Model S has received much appraise and has one several rewards including 6 Car of the Year Awards. The Model S starts at just $62,000 for the basic model and its top model costs $87,400 USD. In 2014, the Tesla Factor wi ll start full production of its second EV, the Model X. This model is an SUV with several innovations and some impressive performance. First, it doesn’t have side mirrors but instead uses cameras to reduce its coefficient of drag, making it more aerodynamic.Next, it has uses hinged falcon-wing doors, allowing easier access for rear passengers. The performance model has two motors, allowing for four-wheel drive and accelerates from 0 to 60 in just 4. 4 seconds. Its range is similar to the Models S and is said to be 270 miles. Although it weighs 10% more, it shares 60% of the Model S components including its 17† touchscreen control panel, but unlike the Model S, it has two touchscreens on the steering wheel for multi-function control. In order to build its EVs, Tesla Motors first needed to find a place to build its line of cars.It first planned to build a factory in Albuquerque, New Mexico but was canceled and a factory in San Jose, California was also canceled due to cos t. Fortunately, the economy went south in 2008 and the NUMMI plant occupied by both GM and Toyota was abandoned. In 2010, Tesla Motors purchased the factory building for $42 million. Most of the 370-acre facility is unused and the only activity seen is the Tesla Factory’s production of the Model S. Not only did Tesla acquire the 5,500,000-square-foot main building, but they also acquired over $17 million in manufacturing equipment and parts, making the start-up cost of Tesla Motors less.Currently, around 1,000 workers are employed at the factory, producing 20,000 vehicles a year. Along with its own line of vehicles, Tesla Motors also has several collaborations with some well known company’s. Daimler’s Mercedes line had Tesla build electric powertrain components for its A-Aclass E-Cell, which has a 124 mile range. Only 500 of these cars were built in Europe to test the market. Another project Tesla is currently working on for Daimler is the power train for the Sm art Fortwo vehicle. In July of 2010, Toyota announced that it would be working with Tesla Motors to produce an electric version of the RAV4.Toyota converted 35 RAV4s for evaluation, using the power pack from Tesla’s Model S and powertrain components. Freightliner Trucks are also working with Tesla, using their battery packs for their Custom Chassis Electric Van. At Tesla, workers have passion for doing the right thing for the world. People are overworked and underpaid, but are endlessly fueled by a desire to tackle one of the most important challenges society has ever faced, protecting the planet. Giving future generations a good place to live is important to everyone at Tesla, unlike some other companies.One example was GM’s EV-1 electric car, which was built in the late 1990s. GM didn’t build an EV-1 to help the planet, but rather to fulfill a California mandate for a zero-emission vehicle. After fulfilling this mandate, all EV-1s were repossessed from lease a nd most were crushed. Unlike GMs self sabotaged EV-1, Tesla’s Model S and other models are out to create a paradigm shift and it all starts with the corporate culture. Tesla’s internal communication mediums include phones, pagers, video networking, email and everything a normal office would expect to have.A less obvious, but perhaps the most important type of internal communication is person to person. Tesla’s offices allow for this by leaving the office open. Different teams are all in the same room, so that communication is done on a personal level from one department to another. This open environment office space approach helps the synergy of the entire Tesla team. Being a high tech auto company, Tesla also communicates externally by all the ways a tech company should. Their website includes a forums section that allows owners and non owners to make posts and comments on a number of Tesla topics.This is a way for customers and enthusiast to communicate with t he company directly on the site. Tesla also keeps a blog on their site to keep the community up to date with the company. Along with their website, Tesla also has a Twitter, Google+, Facebook and Vimeo pages. Tesla also has the ability to directly communicate with their cars aswell. When a new firmware version comes out for the car, it can automatically download and update the new firmware. In one case, a Telsa customer was trying to charge his car at one of Tesla’s super chargers but the car would not charge.The owner called Tesla and they were able to send a firmware update within an hour, which fixed the problem. Another public relation strategy is to off the superchargers free to Tesla costumers for life. Some of the communication challenges for Tesla have been the negative media about the company. One incident included a lawsuit with the BBCs popular auto show called â€Å"Top Gear. † Tesla’s Roadster was featured in an episode and it was written in the scr ipt for the car to rail. Overall, the episode put down the car in a negative way.Tesla Motors took them to court but the case was not successful for Tesla. Another incident was a NYT reporter giving the car a negative review. In defense, Tesla released data to compare what the journalist said and how the car was actually driven. In the end, the journalist was discredited. In general, Tesla Motors and its vehicles have a very positive public relationship. Before the Model S was released to customers with reservations, Tesla held events that would allow customers to test drive the car in order to ease the tension of eager clients.These events were also good opportunities for reporters to get a look at the new EV. Since then, there have also been many other events, showcasing the car. Elon Musk and other important head figures of the company often speak at these events. Other positive publicity and exposure has been done though the media. The National Geographics Channel had an episode of â€Å"Megafactories Supercars† covering the Tesla Factory as it produces the Model S. Another popular outlet for Tesla media are videos available on sites such as Vimeo and Youtube and the Tesla website.

Blue Ocean Strategy

Blue ocean strategy is a book of business strategy by W. Chan Kim and Renà ©e Mauborgne. The blue ocean strategy explains how to move your business into new markets with less competition and greater profitability. The book is basically divided into three main parts. The first part covers some important concepts of blue ocean strategy such as value innovation, differentiation and low cost and key analytical tools and frameworks used in this strategy. The second part explains the four steps of blue ocean strategy formulation. The main idea behind this book is to present an organized framework for identifying and implementing out of the box and never been thought before blue ocean strategies. If one is capable of thinking out of the box, something other than a traditional strategy then it will enable us in formulating a blue ocean. The basic idea of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans. The main idea behind consisted of two parts: first was to discover whether systematic patterns existed in reconstructing market boundaries and secondly whether r not these applied to all kinds of businesses and industry sectors. The researchers found six basic approaches also called six paths framework for reconstructing market boundaries. These six approaches challenge the traditional six assumptions involved in formulating strategies which lead to creating red oceans. They proceed by emphasizing on the fact that the companies should break out of these boundaries which they define by themselves on how to compete. Path One: Look across alternative industries The first path for a company is not only to compete with firms in its own industry but it should also consider the firms in alternative industries offering such products and services which have different functions and forms but serve the same purpose. One such example is that of Net Jets which came up with the idea of fractional jet ownership. Net Jets created a multi billion dollar Blue Ocean of private jets and commercial travel which offered low variable and fixed costs as compared to commercial airline travelling and thus it created a entirely new market and was the only  survivor and market leader of all the 57 new entrants. Similar example is that of NTT DoCoMo which broke out of Red Ocean of intense competition by breaking the tradeoff between the alternatives. Path Two: Look across different strategic groups within industries The second path given by Blue Ocean is to get out of the competition by looking across different strategic groups. In this context the different companies in an industry working on a similar strategy fall under one strategic group and others in different strategic groups. And in this highly intense and competitive market the key to creating a Blue Ocean across different strategic groups is to break out of these by creating a better understanding of the factors that determine customers’ decision to trade up or down from one group to another. A very good example given here is that of Curves which is a women fitness company, broke out of the completion by building on the advantages of both the traditional health clubs and the home exercise programs. Other examples are that of Ralph Lauren, Toyota Lexus, Sony Walkman and Champion Enterprises which created Blue Oceans by breaking out of their strategic groups by offering the advantages of both the strategic groups of their industries that resulted in their success. Path Three: Look across Chain of Buyers In most of the industries it has been a trend to target only a single type of buyer. However there is a chain of buyers which includes the purchasers, the actual users and some times also the influencers. Each of these three groups of buyers may seem similar to the seller but actually they are different as they provide different value. Conventionally different industries focus only on a single customer segment and think that they are the only possible target customers, however it is a wrong approach and they need to think out of the box which can lead to creating new Blue Oceans. Novo Nordisk a Danish insulin producing company created a Blue Ocean in the insulin industry. Previously Nordisk like all other pharmaceuticals focused only on doctors which are the influencers. But Novo Nordisk came up with the idea of Novo Pen which was easy to use and was targeted directly at the end users that is the diabetes patients. This helped them in creating a blue ocean and continuous improvement and advancement in their offering resulted in  maintaining their Blue Ocean success. Path Four: Look across complementary product and service offerings This path explains that the importance of complementary products and services should never be overlooked as the untapped value is often hidden in them. Providing the facilities of baby sitting and car parking are complementary to movie theatres. NABI made use of the fiberglass instead of steel body buses and had a huge impact on lowering the maintenance and other costs and created a Blue Ocean in the bus industry. Philips created the kettle with a mouth filter and Barns and Noble came up with knowledgeable staff in their lounging were such complementary products and service which were revolutionary. Path Five: Look across functional or emotional appeal to buyers There are different types of appealing strategies that are adopted by companies to appeal the customers. Some of these are functional while others are emotional. The different examples discussed in this case are the Cemex (Mexican Cement Company) and QB house (Japanese Barber shop) which created Blue Oceans by appealing their customers through different functional and emotional offerings. Path Six: Look across time This path illustrates that how important it is to have foresight and keep in mind the changes that are to take place with passage of time. This can be done by looking across the time in terms of the value a market delivers today to the value it may deliver tomorrow. Apple capitalized on the changing trend in the music industry and came up with ITunes music store for its IPod which also helped it in stopping illegal selling of music and creating a Blue Ocean. Cisco Systems also looked ahead of time and accounted for the growing demand of high speed data exchange with its routers, switches and other networking devices. 2. Focus on the Big Picture, Not the Numbers Traditionally what most of the strategies lack is that they don’t think out of the box and thus lack the view of the big picture and thus they key is to create a strategy canvas to arrive at a Blue Ocean. Drawing Your Strategy Canvas Drawing a strategy canvas has never been an easy to do job. It involves  identifying the key factors of competition which can be done by assessing that to what extent your company and its competitors offer the most competing factors and what are the actions that are being taken by you and your competitors. This process after the implementation of six step model involves steps in visualizing strategy which are as follows: Step One: Visual Awakening The process of visual awakening is very important to change the mind set of such people especially the executives who are resistant to change and like the status quo. However this problem can be overcome by asking such people to draw the value curve of their company’s strategy which will trigger the need for change in their minds and thus they will be inclined towards change and will come up with new and different strategies. Step Two: Visual Exploration The wakeup call was just the first step. The next step is to send team it to field, putting managers face to face with customers and experiencing by themselves what problems they have with their products and services and what are their perceptions. This task should not be outsourced as it is very important to see these things by your self rather than letting others do the work of your eyes. They should observe their customers (existing, lost and new ones) as well the customers of their competitors and then come back and analyze their strategies. Step Three: Visual Strategy fair In the third step of visualizing strategy the teams are asked to draw six new curves of strategy and create a compelling tagline which can emphasize the strategy in a better way. After that the teams are asked to present them and on the basis of feedback and discussion the new curves for strategy are formulated. Step Four: Visual Communication The last step is to communicate the newly formulated future strategy to employees in an easy and understandable manner. This can be done by distributing one pager showing old and the new strategies to the employees and then can be discussed with every one. 3. Reach beyond Existing Demand The third principle for creating Blue Ocean is to reach beyond the existing demand. This to increase the demand for a new offering and two strategies are followed by companies to achieve this goal. One is to focus on existing markets and customers and the other is to target finer markets or customer segments to accommodate buyer differences. Another important concept explained here is to maximize the size of Blue Ocean, which says that once the Blue Ocean has been created the next step is to maximize its size. For this purpose companies instead of focusing on their customers try to focus on the non-customers by taking the reverse approach which allows the companies to unlock mass of customers and demand which did not exist before. Callaway Golf is one such company which created demand for its offering by focusing on its non-customers. The Three Tiers of Non-Customers According to Blue Ocean strategy there are three different tiers of non-customers that can be converted in to customers which are as follows: i. The first tier of non-customers is closest to market sitting on its edge waiting to jump ship and shift to another industry as soon as the opportunity knocks. ii. The second tier is of customers who refuse to use you offerings. These are buyers who have used your industry offerings just as an option to fulfill their needs but have often voted against them. iii. The third tier is of non-customers who are farthest from your market and have never thought or considered of using you industry offerings as an option and can only be attracted by focusing on commonalities. 4. Get the Strategic Sequence Right The fourth principle of formulating the Blue Ocean strategy is to get the strategic sequence right. This principle focuses on building robust business models to ensure healthy profits based on Blue Ocean strategy.

Final exam paper for management skill Term Example | Topics and Well Written Essays - 3000 words

Final exam for management skill - Term Paper Example Notably, one needs to acquire both theoretical and experiential knowledge to acquire the necessary leadership skills and to make sound decisions when the need arises. From this perspective, one should take every opportunity they have to learn and acquire the rights skills that will prepare them to be leaders not only when engaging in personal decisions but also when service a larger population. The formation of leadership begins with setting goals that one wishes to accomplish. Just like organizations have mission statements, a person requires one to ensure that they have a definite direction that they intend to follow while creating their leadership manifesto. Goal setting allows a person to focus on the direction of their progress and to avoid diverging out of step. Therefore, a goal is a target that one puts and gathers all the momentum to follow it. However, goal setting is a point action that requires the right strategies to be accomplished. Setting a goal without designing the strategies is similar to positioning a vehicle without giving it a start; it will never arrive to its destination. Consequently, goal setting must be followed by development of effective strategies that will lead the person towards these goals. Strategy is the vehicle that drives one towards his predesigned destination. The strategy that one adopts depends on the type of leadership that they en d to achieve. On this end, it is clear that transformational leadership is more crucial in modern organizations. A transformational leader is one who induces the right skills and behaviour within those that he or she guides to ensure that they perform in tandem with organizational goals. The process of developing a leadership manifesto requires that a person does self-evaluation to ensure that they know both their strengths and weaknesses. Personal strengths refer

Health Resources and Policy Analysis Case Study Example | Topics and Well Written Essays - 250 words

Health Resources and Policy Analysis - Case Study Example While assisted living offers the above services, nursing homes offer full-time medical supervision and nursing care for the critical ill or patients with more acute conditions. Some of the residence services may include medical care, occupational, speech, and physical therapy, housekeeping, meals, help with medical care, and social activities (Sultz & Young 3 ). Assisted living is growing at a sharp rate in recent times because of their professional staff, who maintain companionship. While giving their services, one can actually note that the organization does what is assigned to do for the sake of the residents’ well-being and not for profit. According to Sultz & Young (5), there is also excellent patient care, remarkably nutritional meals, and attractive surroundings. Most important, its location is crucial to everything, making it easy and convenient for any person to visit. All these factors make the program the favorite of many, therefore grow rapidly. For a CSU student to prepare himself for a carrier as a CEO or administrator of an assisted living faculty, he should provide official transcripts from a recognized University or College of completion for averagely two years of training, two years of supervisory experience in a credible adult care home, or other residential or health care setting in five years before certification. Currently, there are 339 assisted living opportunities available. Some of the job opportunities include Hospice RN Patient Care Manager, Hospice Registered Nurse, and Licensed Practical

Floating World in Japanese art history Essay Example | Topics and Well Written Essays - 1500 words

Floating World in Japanese art history - Essay Example Asai Ryoi wrote his famous Tales of the Floating World (Ukiyo-monogatari) in 1661 and describes the floating world thus: "Living only for the moment, savouring the moon, the snow, the cherry blossoms and the maple leaves, singing songs, loving sake, women and poetry, letting oneself drift, buoyant and carefree, like a gourd carried along with the river current† (History of Ukiyo-e Woodblock Print). The floating world became a centre of refinement, art, culture and elegance and led the tone in a bourgeois society that gained the confidence to lead the taste in art and fashion. Although officially looked down upon by aristocratic circles, the world of courtesans, actors, entertainers and gentlemen of private means was more or less openly admired and copied. Japanese courtesans enjoyed a very high status in society, comparable perhaps, only to the very few privileged maitresses en titre at the French court during the 17th and 18th century, and the higher ranking courtesans were well educated in literature, music and the art of conversation as well as leaders in style and fashion. The pleasure districts of Edo (Tokyo), Osaka and Kyoto provided a lively background and meeting place for the merchant class and the demimonde. The most prolific era for the arts in Japan was the Genroku period from 1680 to 1730. Literature, painting, poetry, but also the sciences, flourished during this period and the arts were encouraged by the shogun (military ruler) whose seat was in Edo (Tokyo). At the time of the Japanese shogunate the emperor was sidelined – he was a powerless figurehead reduced to conducting ceremonies and composing poetry. His seat was in Kyoto, well removed from the centre of power in Edo. Japanese society was divided into four strata: the nobility (samurai), who held all political power, the peasants, who in theory were second only to the nobility, as they provided rice for the nation (Hibbett, 2002) and were therefore of fundamental importance, and